OUGD303 End of module evaluation

Throughout this module I have learnt a great deal and feel like I have progressed a lot from the end of the last module. I think that my skills, management, critical awareness have all improved drastically. 


By far the most enjoyable brief for me was producing Bryony's identity, working with a real client, arranging meetings, getting live feedback on the work. It was an interesting process, what I found with this brief was that Bryony initially started out with little to know idea of what she wanted for her branding which gave me the scope to do what I wanted, within reason. 


Initially Bryony sent through her statement of intent and research file which helped hugely in jumpstarting the brief. I found that throughout the different stages of  the project the communication and feedback was key emailing through new ideas and solutions. Reviewing all my briefs I think that this is one of the briefs that I have spent the most time on and got out of it what I had wanted, a strong piece for my portfolio and scope to carry on developing the type that I created for Bryony's branding. This is one of the briefs that I have focused quite heavily on print and process, due to the nature of Bryony's collection (being handcrafted) the idea was to go along a similar route.


SixteenHT was a project that focussed heavily on process and the production of the prints, starting out as some fun. I have come to really enjoy screen printing and have used this process throughout various different points, coming to appreciate the finer quality and time it takes to produce something that can be screen printed. Personally I really enjoy having a hands on approach to design, trying testing and being in the print room gives a better sense of achievement. It has also helped broaden my knowledge for print, becoming more aware of how print works in a digital fashion.


Another live brief that I worked on was the Printed textiles and surface pattern year book, a collaborative effort, in a team of 5. Initially I thought that this was a good size team but from the experience I feel that the project could have been undertaken by a group as small as 3. I thought that it was hard  My main role within the group was to organise, define the content structure and layout the publication. I found this project to be the opposite of what I experienced in Bryony's project with the content for the book being given to us quite late on which gave us less time to use it and develop a suitable solution. 


Generally I think the module has been a bit hit and miss, the projects that I feel I have learnt the most from and have benefitted doing the live briefs. Working to tighter deadlines, is more restricting but it got me turning out ideas and solutions quickly and more effectively than the last module.  I still feel like I came up short on projects such as typographic circle, as the brief started off really well but was put on hold due to the book fair for sixteenHT and picked up later on, where the idea wasn't as fresh and it was harder to get back into the swing of things.


I have come to realise that from my original statement of intent I have focussed quite heavily on the identity aspect of my practice, it has been swaying in that direction. What I found was the most enjoyable is working on creating bespoke lettering, trying to create a unique typographic approach to each brief that I tackled. I have had the opportunity over the module to collaborate in projects such as Bryony's identity and sixteenHT.

b6- final design context publication

dc_main1

b6- dc product shots

Photos of design context publication and prints.











 

b6- developing the publication

Creating page breaks showcasing the grid used and proofing the untitled prints.




 



 

b6- contents and index pages

I have had this idea for a while and it is one of the last pages I am able to do as it documents what is on each spread throughout the book. It is similar to the index pages which are images of all the blogs, sites and books that I have used when compiling the publication.


Thumbnail images of the spreads.



Resources used to go into the index pages.




Index and contents pages with thumbnails placed within the binding boxes.

b6- structure and content

The initial structure and layout of the publication, including page breaks which are currently showcase pages. These follow the same structure as the prints, the grid used in the publication is similar to what is used in the inspirational prints set.

Open publication - Free publishing - More context

b6- developing the publication structure

Developing which studios I want to include within the publication, the format of it and any potential quotes that can go in the text heavier sections.

Open publication - Free publishing - More context

Open publication - Free publishing - More design

Open publication - Free publishing - More black

b6- print development

I wanted to create a set of prints that document what I have looked at over the past 4 months, I wanted to keep it relevant to the publication that I am producing but different. As most of the content has been gathered from my google reader which is a link to all the blogs I follow, it is hard to pin point what work is by who. Initially when I view the images on google reader the images only come with a title and link, therefore I only find out who has produced the work when following the link.

03.05 Tutorial

Raised the issue of not having 5 students work for the printed textiles year book and the best thing to do is have a back up, which is what we have planned in for. The format that Lorenzo wants is pdf the whole document; if there images missing make it clear. The aim is for me and Paul to make the amendments and resize the images, changing the files ready for print.

There is evidence of the project progressing it needs to be made clear what the outcomes are. For each project note down how and what will be shown on the boards and why? This will clarify what needs to be done for each brief. 


Another issue that was brought up was how is the sixteen HT brief going to be your own individual project.


Lorenzo suggested having a hard copy of the design context publication that can be added to so that there is something physical/ tangible to see how the information sits.

b6- Presentation 29/03

samwallbankdc 29.03

The feedback that I received from the group was very helpful. From the feedback it helped clarify what I was interested in within identity which is the letterform, logo symbol and how it is applied in a visual identity.

I have identified 3 sections and there was discussion that I could extend investigation to look at type within the environment and type application. What I need to identify is who I am interviewing collecting information from.

What are designers favourite typefaces?

b6- Presentation feedback

From the presentation I received some good feedback this made me think what I could do to make the research clearer.

Studio Lin- 2012 calendar

Studio Lin created this 12 month calendar to promote Linco Printing. Using 4 spot colours they created a series of 12 poster prints demonstrating the quality of the printing, colour samples and the paper that Linco Printing uses. Each poster features a different spot colour and paper.

Found on septemberindustry

b6- group tutorial

Within the tutorial the aim was to clarify our initial ideas and structure of our design context investigation. What I gained from this tutorial was valuable.


To have completed by next week for the design context crits are:

• Final statement of intent
• 10 Slide presentation of your design context plan this is to include; chapter summaries, visits, studios and other relevant information.

b6- Initial ideas and focus of design context

After completing my statement of intent I went through it and picked out a number of key aspects that I want to look at which will be the basis of my design context publication.