OUGD303 End of module evaluation

Throughout this module I have learnt a great deal and feel like I have progressed a lot from the end of the last module. I think that my skills, management, critical awareness have all improved drastically. 


By far the most enjoyable brief for me was producing Bryony's identity, working with a real client, arranging meetings, getting live feedback on the work. It was an interesting process, what I found with this brief was that Bryony initially started out with little to know idea of what she wanted for her branding which gave me the scope to do what I wanted, within reason. 


Initially Bryony sent through her statement of intent and research file which helped hugely in jumpstarting the brief. I found that throughout the different stages of  the project the communication and feedback was key emailing through new ideas and solutions. Reviewing all my briefs I think that this is one of the briefs that I have spent the most time on and got out of it what I had wanted, a strong piece for my portfolio and scope to carry on developing the type that I created for Bryony's branding. This is one of the briefs that I have focused quite heavily on print and process, due to the nature of Bryony's collection (being handcrafted) the idea was to go along a similar route.


SixteenHT was a project that focussed heavily on process and the production of the prints, starting out as some fun. I have come to really enjoy screen printing and have used this process throughout various different points, coming to appreciate the finer quality and time it takes to produce something that can be screen printed. Personally I really enjoy having a hands on approach to design, trying testing and being in the print room gives a better sense of achievement. It has also helped broaden my knowledge for print, becoming more aware of how print works in a digital fashion.


Another live brief that I worked on was the Printed textiles and surface pattern year book, a collaborative effort, in a team of 5. Initially I thought that this was a good size team but from the experience I feel that the project could have been undertaken by a group as small as 3. I thought that it was hard  My main role within the group was to organise, define the content structure and layout the publication. I found this project to be the opposite of what I experienced in Bryony's project with the content for the book being given to us quite late on which gave us less time to use it and develop a suitable solution. 


Generally I think the module has been a bit hit and miss, the projects that I feel I have learnt the most from and have benefitted doing the live briefs. Working to tighter deadlines, is more restricting but it got me turning out ideas and solutions quickly and more effectively than the last module.  I still feel like I came up short on projects such as typographic circle, as the brief started off really well but was put on hold due to the book fair for sixteenHT and picked up later on, where the idea wasn't as fresh and it was harder to get back into the swing of things.


I have come to realise that from my original statement of intent I have focussed quite heavily on the identity aspect of my practice, it has been swaying in that direction. What I found was the most enjoyable is working on creating bespoke lettering, trying to create a unique typographic approach to each brief that I tackled. I have had the opportunity over the module to collaborate in projects such as Bryony's identity and sixteenHT.

b3- typographic circle development pdf

typo PDF

b3- more development

Posters 2

Adding the typographic circle logo and details to the posters, the designs are getting there. They are starting to formulate a series of visuals in which can be used to create a set a variables. I am interested in the idea of a varied identity as something that is different and could potentially be customised and changed in the structure of the grid.Poster 3

b4- identity and poster development

Using the list of creatives, typographers and writers from typographic Circle I have narrowed down which names I am going to use.

Experiments using the different names arranged within the grid in various different ways. Just the circle on there own aren't enough to make the design consistent if the patterns are changing for each guest speaker.

Posters

03.05 Tutorial

Raised the issue of not having 5 students work for the printed textiles year book and the best thing to do is have a back up, which is what we have planned in for. The format that Lorenzo wants is pdf the whole document; if there images missing make it clear. The aim is for me and Paul to make the amendments and resize the images, changing the files ready for print.

There is evidence of the project progressing it needs to be made clear what the outcomes are. For each project note down how and what will be shown on the boards and why? This will clarify what needs to be done for each brief. 


Another issue that was brought up was how is the sixteen HT brief going to be your own individual project.


Lorenzo suggested having a hard copy of the design context publication that can be added to so that there is something physical/ tangible to see how the information sits.

b3- Initial typeface choice

Choices for the display type on and within the publications. I want to draw characteristics form a selection of typefaces, modifying them slightly to create my own bespoke typeface for the publication. I want to keep the type quite geometric and emphasise the circular shape of the letterforms but keep it quite subtle.


Futura

 ITC Bauhaus

Avenir

b3- Initial ideas and direction

I have decided to choose Graham Fink, Antony Burrill and Magpie Studio this is because I wanted to have a range of content for the publications and steer clear of the content dictating the format and structure of the design and product.

Action Plan

• Refine format
• Refine packaging
• Start designing typeface
• Initial spread ideas

b3- defining the content

The brief requires a choice of 3 past speakers.


Speakers that interested me:

• Magpie Studio
• Graham Fink
• Angus Hyland
• Michael Wolff
• Antony Burrill
• Johnathon Barnbrook

I have chosen Graham Fink, Magpie Studio and Antony Barnbrook This will steer me away from the content and allow me to focus on how the publications can work together in a way that is unique.

b3- The brief

18 Pentagram