This pretty cool interactive video for tablets by Berg
'In the examples in the film we shot a range of objects in HD video while we moved the camera, changed the focus or rotated objects in front of the camera,” Arnall tells Co.Design. “These sequences are then converted to work on an iPad, where the 'speed’ or framerate is controlled by swipes or taps on the screen, and they behave with a certain amount of 'friction’, inertia, and physics.'
'The effect is entirely different from a 3-D render. Most notably, there’s a level of texture that you just don’t get in computer-based images--the most subtle plays of light on the surface of an object. In motion, these minutiae distinguishing high-end photography from decent 3-D models are additive, making the corporeal effect of cinema glass all the more apparent.'
Extracts from fastcodedesign
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