b5- primary boutique research pt.2

Two of the look books that I picked up while I was out in Leeds city centre. Two different formats, the BCBG being a five panel fold out and the DKNY a 6 leaf staple bound booklet. The BCBG look book is on a double sided stock, matt on the outside and gloss within.

Different art direction choosing the have the specific garments with a back drop of New York.