b5- primary boutique research pt.1

Spent the day looking at market competitors; high end fashion labels such as .... While doing this it gave me the opportunity to look at the various labels for the clothing, what was interesting was a lot of the labels lacked the hand made quality that Bryony is looking for within her branding.

Within the Vivienne Westwood store there were two ranges; the original and the red label. This is something to look into, having an over arching brand and within this sub ranges. 

This label for Gestuz is interesting, it includes three separate tags; an de-bossed tag of the logotype, an acetate tag that includes how the product is made and a sizing tag.