A couple of variations for how the look book could fold out. The first is a square format 100 x 100mm that folds out into a a3 sheet, each segment folds from the middle creating a variety of ways in which it can be folded out. This could work as a small promotional mailer.
With this format I was thinking more along the lines of having a cover which could potentially hold a business card within, from this the book folds out from this. I think this can be developed because when the sheet is folded out fully and turned over the cover pretty much becomes redundant.
Sizing for the fold out book.
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